Writing a new chapter for Audi.

Working alongside the great creative team at Berlin’s KEMMLER KEMMLER, Contributed creative copy and script direction for Audi’s latest ‘‘Strive For Clarity’’ campaign, launching Audi’s latest marvel: Concept C. The campaign is fronted by English actor Harris Dickinson. I supported the wider copy development of the idea, broadly working to find richer statements to express the idea of creative breakthroughs, and the tension that comes with reaching them. My words were the closing statements, the last 40 seconds of the piece.

The launch of the Concept C marks the first step in Audi’s new philosophy and a clear signal of its future direction. In a world of endless distractions, the most daring act is to focus. The film is less ad, more classic Italian arthouse film with a hint of Carol Reed. Directed by Fabio de Frel, the piece reflects the radical simplicity of the Concept C and Audi’s vision of clarity.