Working alongside the agency Something, I helped develop some new key messaging for the iconic Diageo-owned luxury whiskey brand, Mortlach.

The words were beautifully rendered by the production studio, Builders Club. Mortlach is one of whiskey’s best-kept secrets, and the brief was to express a hush-hush, if-you-know-you-know feel of Mortlach’s signature ‘‘Way’’ which denotes their singular casking process which gives the whiskey its special taste. But done in a way that still feels inviting and enticing to all whiskey connoisseurs or content wanderers alike.