Introducing: Joga Sinistro.

Working alongside agency No More Parachutes, between January and March 2026, I supported and developed the creative strategy of a three-part experiential journey across London and Paris for the summer’s highly-anticipated release of Jordan’s Brazil kit, which debuted at the 2026 FIFA World Cup.

From naming, to activation ideas, to developing platforms for talent and building ideas on featuring partner athletes, I supported the full-build of the campaign from ideation to execution.

From the launch dinner party in Paris, where we hosted the Parisian-Brazilian community and those who view Brazil as their second home for a bespoke dinner and watch party in a styled apartment. To ‘‘Joga Sinistro Live’’ Joga Sinistro Live, which was a celebration of Brazilian culture in the heart of Paris featuring DJ collectives, graffiti, freestyle football, dance, tattoos, nails, community and live performances from @biancacosta , @souobin and @geneziooo