It’s in the game App Store.

Working alongside Further through August and September 2026, I built a full copy suite and led verbal direction for the refreshed EA SPORTS APP. Featuring a new emphasis on social competition, and leaderboards rather than just scores and in-game tracking, the new app required a high-energy, competitive joviality in the writing across the app’s key touchpoints.

Headlines, body copy, notifications, in-app reactions, team names.

More examples from the project available on request.